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Using White Papers as Marketing Tools
By Colbert | October 13, 2006
Interesting post. Michael A. Stelzner, Guest Writer at the successful blog says white papers are the most effective form of lead generation – even better than free trials and webinars! Wow. Wonder if it beats 1 page marketing sites.
Finding new business is hard work! If you want to persuade, white papers are the hot new marketing trend. Different than the brochure or ad, the white paper is used to plant seeds among prospects early in the buying cycle (think first-time home buyer finds helpful resource guide).
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