Google’s solution to click fraud is ……just let it happen. And their solution to end the world’s hunger…..is to let those starving die. In the end, there wont be any humans left and there’s no more starvation. Brilliant eh? DArn, when you are making the type of money Google is making, who cares about pennies ?

Google CEO Eric Schmidt believes there is a “perfect economic solution” to click fraud: “let it happen.” Schmidt discussed how the pay-per-click advertising model is inherently “self-correcting” in regards to click fraud during a Stanford University event last March. Schmidt extolled the enhanced trackability of the online pay per click advertising model versus pay per impression models, while acknowledging “smart but evil” people try to “go around system.”

Google Click Fraud Solution is Not a Solution source