Which one are you ?

One important one that effects individuals every day is the Diffusion of Innovations.

This theory “ seeks to explain how innovations are taken up in a population” according to Les Robinson from “ A summary of Diffusion of Innovations.”

There are 5 different segments of diffusion of innovations.

1. Innovators- The adoption process begins with a tiny number of visionary, imaginative innovators

2. Early adopters: Once the benefits start to become apparent, early adopters leap in. They love getting an advantage over their peers and they have time and money to invest

3. Early majority: They are followers who are influenced by mainstream fashions and wary of fads. They are looking for simple, proven, better ways of doing what they already do.

4. Late majority: They are conservative people who hate risk and are uncomfortable with your new idea.

5. Laggards: They hold out to the bitter end. They are people who see a high risk in adopting a particular product or behavior