There’s money in blogs and Venture capital firms are joining in the foray…read all about it

Venture investors normally cite the strength of a company’s management team as a key reason for investing in new technologies and ideas. But two new venture investments in widely read blogs have taken this concept to a new level: investing directly in people for the content they produce.

Earlier this month, SoftBank Capital of New York led a $5 million first round of funding for political-group blog HuffingtonPost.com, the site operated by columnist and one-time California gubernatorial candidate Arianna Huffington.