Arguably the worst fear is fear of the unknown. With conflicting
reports being published about the extent of click-fraud, investors are
left in a position where they simply don’t know how deep the rabbit’s
hole goes.
This is why Google’s announcement that it will start revealing
information to advertisers about click-fraud is such good news.
Advertisers will be armed with the information necessary to better
police click-fraud and feed information back to Google about additional
fraud they may be suspecting. This in-turn will enable Google to
continuously refine its fraud-detection algorithms.
At the end of the day, investors are concerned about a massive exodus
of advertisers away from pay-per-click models because of click-fraud.
By instilling greater confidence in the accuracy of its reporting,
Google helps ensure that will never happen. And it yet again has shown
that it is more responsive to market risks than its competitors.
kathy says:
Morning. I’m Kathy, and I’m your Blogathon monitor. Am I missing something? Are you not here yet, or are your posts someplace else? (or did you, *cough* sleep late or something?) If you can, shoot me an email and let me know what’s up–I don’t see any posts yet, and we’re one hour in!