Amazon.com has unveiled the much anticipated, at least to some people, context sensitive ad box which works similar to Google AdSense.

A brief explanation about the Omakase

Omakase – leave it up to us! Omakase links will show an Associate’s visitors what they’re most likely to buy based on Amazon’s unique understanding of the site, the user, and the page itself. To create Omakase links, simply modify the template and appearance elements below and copy the resulting code on to your page. Then leave the rest to Omakase!

To get to the Omakase links area, just login into your Amazon Associates accounts and click on “Build Links”