Is Google allowing advertisers to choose which site they want to advertise on ?
What is the ‘Advertise on this site’ link?
The ‘Advertise on this site’ link is a shortcut that makes it easy for advertisers to run ads on a specific Google partner site. Working in partnership with the website, Google helps the advertiser create an ad and begin running it on that site — often on the same day.
The ‘Advertise on this site’ link appears only on websites in the Google Network. Potential advertisers who click this link will be invited to create their own AdWords campaign, then be guided through a simple process to target their ads to this site. Existing AdWords advertisers who click the link will be able to log into their accounts and create a site-targeted campaign.
Site-targeted ads take cost-per-impression (or CPM) pricing, which means you decide how much you’d like to pay for each 1000 impressions your ad receives on the site you choose. The cost of your campaigns really depends on you — how much you are willing to pay and how well you know your audience. It all boils down to knowing your own goals and letting us know what they are.
Once you’ve completed the account creation process, the AdWords team will send you an email asking you to click on a specific link to verify your email address. Once your address has been verified, you can log in to your new account. You’ll see a message asking you to submit your billing information. Your ads will usually appear on Google within a few minutes after we’ve received your payment, with timing depending on the payment method you’ve chosen (credit card, bank transfer, etc.).
There is a nominal, one-time activation fee for Google AdWords. After that, you pay only for impressions your ad actually receives.
When you sign up through the ‘Advertise on this site’ link you receive full access to the AdWords program. You can edit your original ad, create new ads, and choose to run ads on other sites. You also can build new site-targeted and keyword-targeted campaigns and take advantage of all other aspects of the AdWords system.