THE SMASH hit that is Jamster’s Crazy Frog has received a public scolding from Britain’s ASA (Advertising Standards Authority.
Owners of the pop chart topping cartoon character have been warned that their adverts don’t make clear the true cost of downloading the Frog as a mobile phone ringtone.The ringtone is offered as part of a subscription service rather than being a one-off payment. There is, in fact, an industry standard way to stop any continuing phone payments.
All a subscriber needs to do is reply with the word ‘STOP’ to any shortcode service which is charging on an ongoing basis. Many youngsters don’t realise they will be charged around £5 per month for such subscription services.
Separately a British High Court judge refused to grant an injunction against the ASA’s judgement being made public brought by Jamster.
The ASA has also ruled the Crazy Frog adverts should now be run after nine PM. Does this mean the Frog’s genitals can now be shown, the INQ wonders? In the UK they are covered up in TV ads
Crazy Frog gets a scolding source