The pop star Robbie Williams may never win any prizes for originality with his hugely popular musical output but the chart-topping singer has signed a novel deal with a mobile phone network that could revolutionise the way fans buy his songs.
The singer has signed an exclusive deal with the global telecom giant T-Mobile that will allow customers to download songs, exclusive live tracks and concert footage to their mobile phones.
The 18-month deal is the biggest tie-up yet between a big artist and a phone company and will be watched with interest by others convinced that mobile music delivery will become an important factor in boosting flagging record sales over the next few years.